Forrester Marketing Forum 2009 – The Future of TV Advertising …
April 25, 2009 by Seth
Filed under Forum Advertising
At the end of the first day of the recent Forrester Marketing Forum in Orlando, a panel discussion was held entitled The Future of Media. It was moderated by Forrester’s David Card (VP, Principal Analyst) and included a TV exec, Greg Clayman … He is fully aware of how he makes money , so of course he will be interested in these new platform ideas as a way to increase ad revenues. Ms.Lyles, on the product side, has become a content producer from time to time in order to …
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Forrester Marketing Forum 2009 – The Future of TV Advertising …
